The plus sign in the logo symbolizes the Swiss quality and reliability that Tissot has expressed since 1853. The watches, sold in more than 160 countries, are authentic, affordable and use special materials, advanced functionality and a unique design. Tissot is guided by the signature of Innovators by Tradition , and the quality of the brand has been recognized throughout the world, time and time again. Tissot has been named Official Timekeeper & Partner of several sports competitions, including NBA, FIBA ​​and CBA; we can also mention the Tour de France and the UCI Cycling World Championships; in sports such as MotoGPTM and the FIM Superbike World Championship, but also in rugby with RBS 6 Nations Championship, TOP14, European Rugby Championship and Challenge Cups. He is also the Official Timekeeper of the Fencing, Ice Hockey and AFL World Championships.